The Kiwi Expat Association (KEA) has launched "Pass It On", a new initiative that aims to "turn the nearly million New Zealanders who live overseas into a network of virtual ambassadors".

Expats are being asked to talk to everyone they know about New Zealand and what the country has to offer.

The Pass It On media release explains how important the initiative may be for New Zealand's business people, who can use the opportunity to network and engage with Kiwis and other friends of New Zealand living overseas.

Visit the Pass It On website to find out more.